Whoop, the fitness band company has been announced as the title sponsor for the 2024 UCI MTB World Series. After its first year as a sponsor last year whoop has stepped up their support to be the title sponsor.
Chris ball Vice President of Cycling Events at Warner Bros said:
We are excited to welcome back WHOOP in a new, larger role as the title sponsor of the now called WHOOP UCI Mountain Bike World Series to aid our ongoing mission to support the continued growth of the discipline amongst new fans and to propel mountain biking into a new era.
Check out the 2024 Whoop UCI MTB World Series dates HERE!
